Privacy Policy

Last updated 2025-11-24

G. Grattan, LLC d/b/a as Virginia Green (“Virginia Green”, “we”, “us”, “our”) is committed to protecting your personal data and your right to privacy. 

This Consumer Privacy Notice (“Notice”) describes our current policies regarding the collection, use, distribution, and protection of your Personal Data you share with us, our subsidiaries, and affiliates, on any of our websites upon which this Notice is posted (the “Websites”) or through any of our services (the “Virginia Green Services” and together with the Websites, the “Services”), when you visit or acquire the Services or otherwise interact or communicate with us, including via phone, text message, or email in connection with the Services.

We appreciate that you trust us with your Personal Data and take your privacy very seriously. In this Notice, we explain what information we collect, how we use it, and what rights you have in relation to your Personal Data. Please review this Notice carefully. By using our Services, you acknowledge that you have read and understand this Notice.

This Notice does not apply to websites, software, or applications run by third-parties (together, “Sites”) or to Sites that do not contain a link to this Notice. The Services may contain links or references to Sites, and the privacy statements of those Sites govern the information practices and content of those websites. We encourage you to reference the respective third-parties’ privacy policies for information on how they collect and use your information.

If you have any questions or concerns about this Notice, please contact us as provided below under CONTACT INFORMATION.

WHAT PERSONAL DATA DO WE PROCESS?

Virginia Green may collect, use, store, disclose, analyze, delete, and modify (“process”) Personal Data as described in this Notice. “Personal Data” includes information that is linked to or reasonably associated with an individual, not including de-identified data or publicly available information.

Virginia Green has processed the following categories of Personal Data:

  • Personal identifiers such as names, phone numbers, email addresses, mailing addresses, usernames, passwords, and contact or authentication data.
  • Payment information, such as billing data and billing addresses. When you make a purchase, payment card details are entered securely through our third-party payment processor on our website. We do not store or have access to full credit or debit card numbers; we retain only limited information such as the last four digits of the card number for verification and recordkeeping purposes. Our payment processor follows industry-standard security practices and is independently certified for compliance with the Payment Card Industry Data Security Standard (PCI-DSS) annually.
  • Computer, device and technical information, which includes data through which your identity is not readily ascertainable but collected automatically through your use of the Websites or the Services, such as device and usage information including your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Websites and other technical information

HOW DO WE COLLECT YOUR PERSONAL DATA?

  • You may voluntarily provide certain Personal Data to us, including personal identifiers when you fill out and submit a contact form on our Websites, request Services from us, or register a user account with us, and payment information when you purchase a Service.
  • We also collect certain technical and usage information automatically when you visit the Websites and Services, as described above and in our “COOKIES” section. We use third party analytics tools to help us understand how visitors use our Websites, which may include information such as pages viewed, links clicked, and general interaction patterns on the site.
  • We may obtain Personal Data from businesses that become part of our organization or that we work with directly. This may include customer information maintained by those businesses, which we may use to contact you or continue providing Services.
  • We collect information through email, text, chat, and other electronic communications between you and the Services.
  • We also collect Personal Data directly from you when you complete forms on our Websites, request Services, register an account, or provide payment information. As noted above, we do not retain full credit card details and store only the last four digits for identification, verification, billing, and recordkeeping purposes.

WHY DO WE PROCESS OR SHARE YOUR PERSONAL DATA?

We process your Personal Data for legitimate business interests, such as providing you with the Websites and the Services, to fulfill our transactions with you, to fulfill and manage your payments, to facilitate account creation and log-on processes, to request feedback regarding our Websites and Services, to manage user accounts, to send administration information to you (e.g., to send you information regarding services, new features, changes to our terms, conditions, and policies), and for other business purposes such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Websites, Services, products, marketing and your experience.

We may use your Personal Data to respond to inquiries and provide support. With your consent, we or our third-party marketing partners may send marketing or promotional communications. You may opt out of marketing communications at any time via info@virginiagreen.com or by replying STOP to text messages.

HOW DO WE SHARE YOUR PERSONAL DATA?

Virginia Green does not sell Personal Data for monetary consideration. We may use certain information to deliver targeted or interest based advertising related to our own services. This may include the use of cookies, pixels, or similar technologies that help us understand interactions with our Websites and allow us to present marketing that is more relevant to our customers and former customers. We do not share Personal Data with third parties so they can market their own products or services to you.

We do not collect or store sensitive identifiers such as Social Security numbers or dates of birth. The Personal Data we handle is limited to what is necessary to provide and support our Services, including general geolocation information used for operational and service purposes. SMS opt in consent and any Personal Data collected through SMS communications will not be shared with any third party or affiliate except as required to deliver SMS messages or comply with legal obligations.

We may share Personal Data only when necessary to operate our business, deliver Services, meet legal requirements, or protect our interests. This may include sharing information:

  • With contractors, service providers, vendors, consultants, and other third parties who support our operations and are contractually required to keep Personal Data confidential and use it only for the purposes for which we disclose it.
  • With financial institutions and payment processors as needed to complete transactions.
  • With third parties that provide fraud monitoring, security, or prevention services, or when required by law.
  • To fulfill the specific purpose for which you provided the information.
  • For any purpose disclosed to you at the time the information is collected.
  • With internal affiliates who assist in delivering our Services.
  • As part of a limited business transition involving the Services you receive, where customer information must transfer to maintain service continuity.
  • To comply with court orders, legal requirements, or regulatory requests.
  • To enforce our terms of use or other agreements, including for billing and collection.
  • When disclosure is necessary to protect the rights, property, or safety of Virginia Green, our customers, or others.

VIRGINIA CONSUMER RIGHTS

If you are a Virginia resident, you may exercise the following rights under the Virginia Consumer Data Protection Act, Va. Code § 59.1.573:

  • Confirm whether we process your Personal Data and access that data.
  • Correct inaccuracies in your Personal Data, considering the nature of the data and our purposes for processing it.
  • Request deletion of your Personal Data.
  • Obtain a copy of your Personal Data in a portable and readily usable format, to the extent technically feasible.
  • Opt out of the use of your Personal Data for targeted advertising, as defined under Virginia law.

Virginia Green does not sell Personal Data and does not use Personal Data for automated decision making.

You may submit a request or appeal a decision regarding a request by using the methods provided in the CONTACT INFORMATION section below.

USERS IN OTHER STATES

Visitors or users of the Websites or Services who reside in certain U.S. states may have additional rights regarding their Personal Data under applicable state privacy laws. You or your authorized representative may contact us for more information or to submit a request under any applicable state privacy law by using the methods listed in the CONTACT INFORMATION section or by emailing info@virginiagreen.com.

COOKIES

Cookies are small files stored on your device that help us improve the functionality and performance of our Websites. We use cookies and similar technologies to remember your preferences, understand how you interact with our Websites, and support certain features of the Services.

The types of cookies we may use include essential cookies required for core functionality, performance and analytics cookies that help us understand Website usage and improve user experience, functionality cookies that remember your preferences, and advertising or measurement cookies that help us deliver and measure marketing related to our own services.

You can choose how your browser handles cookies, but limiting or disabling cookies may affect how certain features of our Websites and Services function.

CONTROLS FOR DO-NOT-TRACK FEATURES

Some web browsers and mobile operating systems offer a Do Not Track (DNT) setting to signal your preference not to be tracked online. Because there is currently no uniform standard for recognizing or responding to DNT signals, our Websites do not respond to them at this time. If an industry standard for DNT becomes established and we are required to follow it, we will update this Privacy Notice accordingly.

MONITORING SOFTWARE

This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

This site may use third party monitoring or analytics tools that help us understand how visitors interact with our Websites and improve the quality of our Services. These tools may collect information about your visit as part of their functionality. You may opt out of the data collected by SmartPiXL through its universal consumer options page at https://smartpixl.com/Unsub/unsub.html.

HOW LONG DO WE KEEP YOUR INFORMATION?

We retain Personal Data only for as long as necessary to fulfill the purposes described in this Notice, unless a longer retention period is required or permitted by law, such as for tax, accounting, or compliance purposes.

When we no longer have a legitimate business need to keep Personal Data, we will delete it or take steps to de identify it. If deletion is not immediately possible, such as when data is stored in backup systems, we will store it securely and restrict it from further use until deletion can be completed.

HOW DO WE KEEP YOUR PERSONAL DATA SAFE?

Virginia Green maintains reasonable administrative, technical, and physical safeguards designed to protect the confidentiality, integrity, and availability of Personal Data. These safeguards are appropriate to the volume and nature of the Personal Data we handle.

CHANGES TO THIS NOTICE

The top of this Notice shows the date it was last updated. Continued use of our Websites or Services after any changes are posted will constitute acceptance of the updated Notice.

CONTACT INFORMATION

If you have questions about this Notice or wish to contact us regarding Personal Data, you may reach us at:

Email: info@virginiagreen.com

Phone: 804-285-6200

Postal Address:

Virginia Green
2701 Emerywood Parkway
Suite 100
Richmond, VA 23294